KDDI Corporation announced a new line-up of 3G CDMA 1X mobile phones, with compact, color bodies resembling sweets such as mousse and jelly. This new range of cellular phones, called Sweets, offers convenient, fun features that can be safely used even by teenagers. Made by Sanyo Electric Co., Ltd., the new models will be launched from late March onward.

The phones will be available in three fresh, vivid colors reminiscent of sweets: Cassis Mousse (pink), Vanilla Beans (off-white), and Mango Pudding (orange). Five unique stickers, including “flower” and “hologram” varieties, are also provided to match each color. The stickers can be affixed around the display and scroll keys to personalize the phones, which come preset with illustrations by Ado Mizumori, whose designs are popular among all age groups.

In addition to convenient features, such as Schedule, Money Manager, and Diary, the phones feature a Teens Mode, which prevents overuse and access to unsuitable content via spam. This feature ensures that Sweets phones can be safely used by children.

Sweets feature a 2.1-inch QVGA, 260,000-color, 220-candela display and high-resolution QVGA LCD, plus Flash™ capability. As well as fine-line text on the standby screen and in e-mail, the phones can display photos, taken with their built-in 330,000-pixel CMOS camera. In addition, they can handle EZ NaviWalk and barcodes (QR codes), plus EZappli (BREW®) [3] and EZ ChakuUta® (full-audio ring-tones). These cell-phones deliver, not just a cute design, but features that are fun, convenient, and safe to use.